September 2018

Audience: Users increasingly demand from web sites the ability to get information that is customized to their interests and needs. Many web sites now tailor their content through the use of architectures designed to support multiple audience types, or through technologies that allow users to profile their personal interests. These kinds of sites demonstrate that their designers are sensitive to the fact the users aren’t all the same. Besides the influence of users, marketing efforts have driven this trend to a large degree: why present general information to the broadest audience (e.g., trying to sell tobacco products to everyone, including the anti- smoking activists) when you can target information to prequalified market segments (e.g., selling expensive cigars to yuppies)?

Save time, empower your teams and effectively upgrade your processes with access to this practical Audience Toolkit and guide. Address common challenges with best-practice templates,… Read More »Audience: Users increasingly demand from web sites the ability to get information that is customized to their interests and needs. Many web sites now tailor their content through the use of architectures designed to support multiple audience types, or through technologies that allow users to profile their personal interests. These kinds of sites demonstrate that their designers are sensitive to the fact the users aren’t all the same. Besides the influence of users, marketing efforts have driven this trend to a large degree: why present general information to the broadest audience (e.g., trying to sell tobacco products to everyone, including the anti- smoking activists) when you can target information to prequalified market segments (e.g., selling expensive cigars to yuppies)?